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Holiday Sales To Jump 4%

An early estimate from the National Retail Federation.

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By: TOM BRANNA

Editor

Holiday shoppers are more likely to purchase electronics rather than eau de parfum these days, but a bullish prediction from the National Retail Federation is still good news for FMCG companies. The National Retail Federation forecasts a 3.6% to 4% rise in holiday retail sales during the November-to-December period for a total of $678.8 billion to $682.0 billion. The estimate excludes gas, autos and restaurants. There are 32 shopping days between Thanksgiving and Christmas, one more than last ye...

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